Top Personal Finance Apps on iOS in Brazil: Q3 2025

In the third quarter of 2025, several personal finance apps on the iOS platform in Brazil demonstrated notable performance metrics. This analysis, based on data from Sensor Tower, provides insights into their weekly downloads, revenue, and active user trends.

Mobills - Budget Planner from Toro Investimentos Ltda. saw fluctuations in weekly revenue, peaking at approximately $19.4K in early August before declining to about $13K by the end of September. Downloads showed a significant drop mid-quarter, falling to 1.2K in mid-September but rebounding to 8.1K by the end of the quarter. Weekly active users were relatively stable, hovering around 280K to 310K.

Organizze Budget Planner experienced a decrease in weekly revenue, starting at $9.8K and ending at $8K. Downloads remained low, ranging from 400 to 1.2K throughout the quarter. Active users fluctuated slightly, maintaining levels between 22K and 32K.

Splitwise had modest revenue figures, with a peak of $5.7K in early September. Downloads were consistent, mostly staying below 1.5K. Active users varied, reaching a high of 135K at the start of the quarter and ending at about 122K.

Minhas Economias showed steady revenue, with fluctuations around $1.8K. Downloads were generally under 1K, with active users peaking at 56.9K in early September before decreasing to 45.8K by quarter's end.

Finally, Minhas Finanças | Pessoais had a slight increase in revenue, reaching $1.4K in late September. Downloads remained fairly low, between 400 and 1.3K. Detailed active user data for this app was not available.

These insights reveal the dynamic nature of the personal finance app market in Brazil. For more detailed insights, visit Sensor Tower's platform.